New branding for Portsmouth Guildhall and the Trust that runs it.
Following a process that started almost 18 months ago, we are so excited to reveal our new branding and a new website for Portsmouth Guildhall!
Taking forward a range of brand values that are important to us (colourful, proud, pioneering, inspiring, surprising, diverse, social, brave and inclusive) and taking inspiration from the magnificent building of the Guildhall (using shapes and symbols that can be found across the building’s architecture and décor) we have created a brand that is vibrant, fresh and creative to take the Guildhall forward into the next stage of its future and that clearly stakes a claim to the name, the Guildhall.
Having been 7 years since we last rebranded, things were looking a little dated and websites had developed, as indeed had the offer of the Guildhall. No longer just a Concert Hall for big shows, the Guildhall with its newly launched Studio performance space is also one of the leading Conferencing centres in the South, a perfect Wedding and Party venue and a cultural hub in the community offering a broad range of workshops and activities for people to ‘Get Involved’. Plus, with a changing programme of exhibitions and events, pre-show dining and hospitality experiences, a Square Kitchen café and an equipment hire service, we needed a brand that would work across all areas of our growing business.
Being clear about who we are and what we do was also a key reason behind our decision to change the name of the charitable organisation responsible for running the Guildhall. As Portsmouth Cultural Trust, people just didn’t know who the organisation was or what it did, and were confused that it didn’t seem to fulfil the role of a Cultural Trust as they understood it.
Proudly moving forward as The Guildhall Trust, our vision is to become one of the country’s leading cultural organisations which places our communities at the centre of everything we do, inspiring, entertaining and transforming lives.
Take a look around at our shiny new website and branding and let us know what you think.
We hope you like it!